What Does the New iPhone Tell Us About Innovation

iphone

Just because you have a great product, service or program, does not mean you need to stop evolving. Constant improvement and innovation keeps consumers excited and engaged. Take the iPhone for example. This week Apple released a sneak peek of the new series of iPhones.

As an iPhone user, there are obviously things that I would want to change — better battery life, more durable, etc. But overall I am very satisfied with the product. However, each year when Apple releases the new versions of the phone, I am amazed by the innovations they have added — things I never knew I needed or wanted in a phone, until they told me I could have it. Suddenly after reading about the new iPhone series I am less satisfied with my current version.

In case you have not heard, the new iPhone X will incorporate Face ID. So now instead of having to touch the home button with your thumb to gain access to the phone, the iPhone X features face-scanning technology that will automatically scan your face and verify your identity. This is an example of a feature I never thought I wanted or needed — until I read about it.

Some added bonuses of the new iPhone are wireless charging. Gone are the days when you need to search for an outlet in order to charge your phone. The new iPhones are Qi Wireless-charging compatible, so all you need to do is place them in a designated charging platform.

Many of the most successful companies in the world – like Apple and Starbucks — never settle for good. They strive for better, always anticipating user needs. So how can you apply this to your rec center? Create programming and services your users don’t even know they want or are missing. Constantly innovate and challenge your team to think outside of the box. And just because something is a success does not mean you can leave it alone. Try to think of ways you can make it even better than it already is.

Emily Harbourne is the editor for Campus Rec Magazine. She can be reached at emily@peakemedia.com.

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