The business of fitness isn’t a solo sport; it’s a business built on partnership. For that very reason, Precor and Peloton came together to form Peloton Commercial.
“Today, as Peloton Commercial, we’re manufacturing, distributing and servicing both Peloton and Precor-branded product experiences in the cardio, strength and connected fitness categories for commercial customers that include fitness facilities, hospitality, multi-family residential, corporate wellness and education,” said Betsy Webb, the general manager at Peloton Commercial.
However, even with the addition of the commercial side to Peloton, Webb noted one thing hasn’t changed — the company’s dedication to helping customers achieve their fitness goals.
Creating Peloton Commercial
That is the heart of Peloton Commercial and always has been. Peloton was originally created to solve the problem of finding exercise you can stick with. The hope of the company was to motivate customers by bringing immersive and challenging workouts into people’s lives in accessible and efficient ways.
“No matter who you are or what you’re facing, Peloton is here to meet you where you are, with the motivation you need to keep pushing,” said Webb. “There will always be tough days or challenges to overcome. But with the brand’s unique motivation on tap it’s more fun to keep going than to stop.”
But the company realized just like in serving its customers, commercial fitness only works with better connections and relationships. So, Precor and Peloton joined forces.
Reaching over 100 countries with 40-plus years of fitness expertise, Peloton Commercial is the best of both brands. Webb pointed out they have combined Precor’s incredible service reputation and quality hardware with Peloton’s innovative technology and connected fitness experience.
Millions of exercisers in thousands of facilities use its products every day. Products include:
- Treadmills
- Ellipticals
- Adaptive motion trainers
- Stairclimbers and bikes
- Selectorized and plate-loaded equipment
- Functional training systems
- Benches and racks
Ultimately, this partnership has allowed Peloton Commercial to be a better partner with those in the campus recreation industry.
A Better Partner
In fact, Dave Elton, the education market manager, had worked with various segments of the fitness industry for years after joining Precor in 2000 as the hospitality segment manager. In transitioning to the western regional manager role, campus recreation stood out.
“I found myself feeling inspired, challenged and proud when I was able to ideate and design fitness solutions with campus rec professionals,” said Elton. “Six years ago, I moved into this position that focuses exclusively on universities in the U.S. and Canada.”
It’s in this position that Elton has found true enjoyment in what he does at Peloton Commercial. “Spending time in college towns, drinking microbrews and designing wicked cool functional training spaces are some of my favorite ‘perks,’” he said. “But what I find most fulfilling is seeing a rec center come together after months — or in many cases years — of planning, designing and implementation. Having the opportunity to see how the facility will build community, support the health and wellness of the students and staff, and change people’s lives is what fuels me every day.”
At the core of Peloton Commercial, its mission guides all it does. That mission breaks down into three succinct points:
- Design the best consumer and commercial grade fitness equipment in the world.
- Use technology and breakthrough content to create a workout experience people will stick to.
- Offer a best-in-class service experience for its commercial customers.
As Webb pointed out, they are only successful when their customers are successful. Even more so, success comes when the company is supporting the health and well-being of consumers and communities.
Focusing on Campus Recreation
Zeroing in on the campus rec market, Webb shared Peloton Commercial looks to provide outstanding and positive experiences for each campus.
“Specific to the campus rec community, we empower students and staff to be the best version of themselves anytime and anywhere,” said Webb. “From world-class equipment to solutions for students who shy away from the gym, we meet the needs of each rec center by delivering products, content and outstanding service.”
One of the keys to Peloton Commercial’s continued growth is its “always innovating” mindset. Webb said they continuously look at how to better meet the needs of exercisers and commercial customers with their products and services. Whether that’s through innovative technology or new products, Peloton Commercial will do what it takes to better the business of fitness for today and tomorrow.
In the end, that’s what it has realized over the years. It’s not about the company moving forward and then fitness businesses moving forward after it. Instead, it’s about moving forward together. That alone brings the success and impact the company is hoping to make.
For more information on Peloton Commercial, visit commercial.onepeloton.com.
