How do universities today compete to attract star students to their campuses? Top-notch academics have always been essential, but now, more than ever, so is campus life. Admissions directors know one key to enhancing it is an impressive rec center. What once was a “nice to offer” is now a “must-have” because campuses cater to Gen Zs who have been coached, invested in and entertained from the womb; Gen Z’s who seek the same from their college experience.
It’s this realization that has led to many renovations on campuses nationwide that encompass dorms, libraries, student unions and, of course, rec centers. Today’s top facilities rival even the most expensive private gyms, with their multiple themed workout zones, climbing walls, Olympic pools and more. Along with offering any type of workout imaginable, these centers offer experiences. In creating a truly unique rec center fitness facility that will be as effective in recruiting as it is in engaging students, faculty and alumni, there are several considerations.
Today’s rec centers add value to a college education in so many ways, from providing opportunities for various forms of exercise, to encouraging overall health and wellness, to creating community, to sparking lifelong health journeys. It’s an investment with results that are beyond measure.
Matthew Januszek is a co-founder at Escape Fitness and additionally is the host of the Escape Your Limits podcast, which delivers insights from the fitness industry’s most influential entrepreneurs. For more information, visit escapefitness.com/us/, call 614.706.4462 or email firstname.lastname@example.org.