• Subscribe
  • E-Newsletter
  • Media Kit
  • Contact
  • Login
Campus Rec Magazine
  • Sections
    • Columns
    • Facility Development
    • News
    • Operations
    • Programming
    • Rec of the Month
    • Staff Development
    • Well-being
    • Profiles
  • Magazine
    • Current Issue
    • Past Issues
    • Subscribe
    • E-Newsletter
    • Contact Us
  • On-Demand
  • Supplier Insights
    • Brand Voice
    • Supplier News
    • Supplier Voice
  • Podcast
  • Webinars
  • Education
    • CR Leadership Summit
    • CR Base Camp
    • Pickleball Innovators
  • Buyer’s Guide
No Result
View All Result
  • Sections
    • Columns
    • Facility Development
    • News
    • Operations
    • Programming
    • Rec of the Month
    • Staff Development
    • Well-being
    • Profiles
  • Magazine
    • Current Issue
    • Past Issues
    • Subscribe
    • E-Newsletter
    • Contact Us
  • On-Demand
  • Supplier Insights
    • Brand Voice
    • Supplier News
    • Supplier Voice
  • Podcast
  • Webinars
  • Education
    • CR Leadership Summit
    • CR Base Camp
    • Pickleball Innovators
  • Buyer’s Guide
No Result
View All Result
Campus Rec Magazine
No Result
View All Result
Home Columns

Developing Your Core Ideology

Heather Hartmann by Heather Hartmann
October 3, 2018
in Columns, News
0
core ideology
Share on FacebookShare on TwitterShare on LinkedIn

Did you know speaking out loud makes something more real?

Or at least, that’s what the authors of “Built to Last” shared. In the book, Jim Collins and Jerry Porras dive into the successful habits of visionary companies. And one is developing your core ideology.

They share something they learned in the course of their study: social psychology research strongly indicates if you publicly state a point of view, you will be more likely to act upon it. “The very act of stating a core ideology … influences behavior toward consistency with that ideology,” wrote the authors. “The visionary companies [in our study] don’t merely declare an ideology; they also take steps to make the ideology pervasive throughout the organization and transcend any individual leader.”

What is it Made Of?

But before we can even begin talking about hanging that core ideology up on your walls, we need to talk about what it’s made of. It comes down to two things: core values and purpose.

I’ll use Peake Media, Campus Rec Magazine’s parent company, as an example. Our purpose – “the organization’s fundamental reasons for existence beyond just making money” – is to educate and empower fitness professionals. Our core values – “the organization’s essential and enduring tenants” – are inspire, live like champions, two ears one mouth, train like a gladiator, create and innovate, and we have fun, period.

Note two things: The authors share the primary role of purpose is to guide and inspire. And core values should be between three and six, as “only a few values can be truly core – values so fundamental and deeply held that they will change or be compromised seldom, if ever.”

Will They Last?

When looking at Peake Media’s core ideology, we have to ask if we’d strive to live up to these values for years to come. We also need to ask if they are authentically believed, especially by leadership. That is the key when it comes to setting your purpose and core values – what is authentic and real to your company or organization?

I know I’ve written about this idea before, especially concerning the Hedgehog Concept. But knowing who you are and what you believe is essential to your rec enter. It is your guiding light, now and in the future. As this industry changes and evolves, you will need to as well. “In short, a visionary company can, and usually does, evolve into exciting new business areas, yet remain guided by its core purpose,” wrote the authors.

Do you have your core ideology ready to guide you?

Stay up to date on industry trends, best practices, news and more.

Tags: businesscampus reccampus recreationcore ideologycore valuesfeaturedpurposerec centerrecreation and wellness
Previous Post

Aquatics Programming Drives Engagement at UCF

Next Post

Pink Gloves Boxing Hitting the Mark at Cleveland State

Heather Hartmann

Heather Hartmann

Heather Hartmann is the editor for Campus Rec Magazine. She can be reached at heather@peakemedia.com.

Related Posts

Seven Best Practices for AI Prompt Engineering
Columns

Seven Best Practices for AI Prompt Engineering

June 17, 2025
How the Midnight Mountaineers Event Series Benefitted West Virginia University Recreation
Columns

How the Midnight Mountaineers Event Series Benefitted West Virginia University Recreation

June 5, 2025
difficult conversations
Columns

6 Tips for Having Difficult Conversations

May 20, 2025
padel
Club Sports

Why Campus Recreation Leaders Should Start Paying Attention to Padel

May 15, 2025
group fitness managers
Columns

How to Finish Strong as a Group Fitness Manager

May 8, 2025
2025 Summit
Columns

The 2025 Summit is Around the Corner — and 2026 Should be on Your Radar

May 6, 2025
Next Post
Pink Gloves Boxing

Pink Gloves Boxing Hitting the Mark at Cleveland State

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

Get Updates in your inbox

Stay up to date on industry trends, best practices, news and more.

Facebook Twitter Instagram LinkedIn
Campus Rec Logo

The premier business resource for college and university recreation centers.

The Current Issue

July/August 2025

July/August 2025

Browse

  • Home
  • Subscribe
  • E-Newsletter
  • Podcast
  • Media Kit
  • Contact

© 2025 Campus Rec Magazine. Published by Peake Media.

Welcome Back!

Login to your account below

Forgotten Password?

Retrieve your password

Please enter your username or email address to reset your password.

Log In
No Result
View All Result
  • Sections
    • Columns
    • Facility Development
    • News
    • Operations
    • Programming
    • Rec of the Month
    • Staff Development
    • Well-being
    • Profiles
  • Magazine
    • Current Issue
    • Past Issues
    • Subscribe
    • E-Newsletter
    • Contact Us
  • On-Demand
  • Supplier Insights
    • Brand Voice
    • Supplier News
    • Supplier Voice
  • Podcast
  • Webinars
  • Education
    • CR Leadership Summit
    • CR Base Camp
    • Pickleball Innovators
  • Buyer’s Guide

© 2025 Campus Rec Magazine. Published by Peake Media.