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Home Columns

Leveraging Humor Into Storytelling and as a Leadership Tool

by Yvette Kell and Michelle Rieger
October 1, 2024
in Columns, Leadership
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humor into storytelling
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In a previous discussion, we explored the power of storytelling as a leadership tool. This article builds upon that concept by incorporating humor into storytelling, enhancing its effectiveness as a leadership strategy. Humor has been widely recognized as a powerful tool in leadership, as it alleviates stress, enhances engagement, promotes well-being, fosters creativity, deepens interpersonal connections, signals active listening and helps build a more cohesive organizational culture. 

The Science of Humor

Humor’s effectiveness can be linked to the “tension release theory,” which suggests that humor acts as a psychological pressure release valve. It triggers muscle relaxation and reduces stress hormone levels, creating an environment where individuals feel comfortable and authentic. When humor is encouraged, it opens the door to creativity, facilitates deeper connections and establishes a shared language that strengthens relationships within a team.  

Moreover, the use of humor stimulates the brain’s cognitive functions. When interpreting humor, the brain releases positive neurotransmitters — such as endorphins, dopamine and oxytocin — that shift our focus from purely processing information to experiencing emotions. This emotional engagement enhances our ability to connect on a deeper level and increases the retention of information.  

Successfully Integrating Humor 

However, employing humor into storytelling effectively can be challenging. What one person finds humorous, another may not. Therefore, it’s crucial to ensure humor is appropriate for both the audience and the context. Additionally, it’s essential to be mindful of cultural and linguistic differences within a group, as humor does not always translate seamlessly across diverse backgrounds. In such cases, being adaptable and finding alternative ways to deliver a message is key to ensuring inclusivity. 

Integrating humor into storytelling amplifies the impact of the message being conveyed, facilitating stronger connections with team members and colleagues. By creating an atmosphere where people can relax and enjoy the content, leaders ensure their stories resonate, providing insights not only into the storyteller’s perspective but also into the situations that inspired the narrative. Humor encourages us to not take ourselves too seriously, reminding us of our diverse backgrounds and shared human experiences. 

Use your experiences and your own brand of humor to help lead your teams, being authentic is key. Below are some resources for you to use with additional information about the use of humor and the Tension Relief Theory. 

Resources: 

  • “Humor, Stress, and Leadership: A Dynamic Perspective” by Avolio, B. J., Howell, J. M., & Sosik, J. J. (1999). 
  • “The Lighter Side of Leadership: The Effects of Humor on Status and Creativity” by Bitterly, T. B., Brooks, A. W., & Schweitzer, M. E. (2017). 
  • “The Neuroscience of Humor: An fMRI Study of Brain Activation During Appreciation of Different Types of Humor” by Chan, Y. C., Chou, T. L., Chen, H. C., & Liang, K. C. (2012). 
  • “Leader Humor Style: Instrument Development and Validation” by Decker, W. H., & Rotondo, D. M. (2001). 
  • “Humor and Culture in International Business: Implications for the Global Organization” by Romero, E. J., & Cruthirds, K. W. (2006). 
  • “The Relief Theory of Humor” discussed in “The Philosophy of Laughter and Humor” by John Morreall (1987). 
  • “Humor as a Coping Mechanism: Stress and Reduction in University Students” by Martin, R. A., & Lefcourt, H. M. (1983). 
  • “Humor, Stress, and Health” by Rod A. Martin (2007) in “The Psychology of Humor: An Integrative Approach.” 

 

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