Virtual personal training has grown over the years and took off in 2020. Steven Trotter analyzes what it is and what it isn’t in this first part of a two-part series on virtual training program development.
First and foremost, what is virtual personal training?
Virtual and online personal training programs are not new. I feel confident in saying that Jonathon Goodman is the modern-day pioneer of virtual personal training. The personal trainer turned author and entrepreneur founded the Personal Training Development Center in 2011 as a resource for personal trainers. Then two years later, based on survey responses from an industry survey, he developed the 1K Extra program which later birthed the Online Trainer Academy in 2016. The Online Trainer Academy included The Fundamentals of Online Training, the world’s first textbook for remote coaching, and awarded people with the first-ever certification in online personal training.
Virtual personal training has continued to grow over the years as more and more personal trainers pursued the freedom to live and work from anywhere. The arrival of COVID-19 served as a catalyst to bring this type of training to the mainstream and gave late adopters the opportunity to still serve their existing clientele while also challenging them to think beyond the four walls of their brick and mortar. Fortunately, if you weren’t already on the path to adding virtual personal training to your menu prior to COVID-19, it’s not too late. Over this two-part series, let’s take a look at how to incorporate it into your services.
Let’s first lay the groundwork for understanding what it is not. If you are already building out some elaborate excel spreadsheet to calculate how many in-person training sessions is equivalent to one virtual training session, then stop. If all of your personal trainers are spending one hour on a Zoom call with a client to consider that a session, then stop. Virtual training is not in-person training that just happens to be completed over Zoom.
Virtual personal training is a comprehensive behavior change and goal achievement program that is ongoing and should be available to the client anywhere at any time. It’s important to understand it’s not for everyone just as it’s also important to know the talent required to be a world-class virtual personal trainer is different from a world-class in-person personal trainer. As we recall the buyer persona and ask who is most likely to engage in virtual training sessions, let’s identify a few characteristics that successful virtual training programs all have in common.
Now that you have a solid understanding of what is and what isn’t virtual personal training programs, we will break down how to create them in Part Two next week.
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