Launched in the U.S. five years ago, adidas Terrex is the athletic brand in the outdoors, providing a robust range of footwear and apparel for men and women. The company’s founder, Adi Dassler, designed equipment solutions for athletes improving their performance. The long history of adidas Outdoor began in the 1970s in Europe with the creation of the first light trekking shoes. Climbing legend Reinhold Messner helped adidas design super light approach hiking shoes for his first Everest ascent without supplemental oxygen in 1980. The tradition continues with products influenced by Messner, as well as notable extreme outdoor adventurers and climbers and athletes embracing a passion for climbing indoors and out.
adidas Outdoor appeals to younger consumers, college aged especially, that are looking for their next outdoor adventure — an afternoon at the climbing gym, a walk in the local woods, camping in a nearby park, enjoying a music festival, or simply spending time outdoors. We are committed to imparting our love for the outdoors with college-aged consumers that are already fans of adidas and now want to extend their outdoor adventures beyond the traditional.
Students are the next generation caretakers of the outdoor world. We want to insure their experiences are enjoyable so they may pass their passion to those that follow. Our approach is inclusive, inviting and friendly. We want existing outdoor devotees and students, teachers and educators new to the outdoors to join with us in experiencing the positive impact of outdoor activities.
Our Specific Offer for Outdoor Recreation Departments: adidas Outdoor is pleased to offer 50% off on retail pricing and up to $350 credit towards screening or embroidery per seasonal order.
For more information visit adidasoutdoor.com.
