Finances remain a top concern for many departments in higher education. In this video, Kylie Wulf, the assistant editor of Campus Rec Magazine talks with Jeff Hunt, director of Campus Recreation at UMaine, who shares insights and how to handle budgeting in campus rec, external revenue streams and evolving student trends while ensuring programs remain impactful and accessible.
According to Hunt, one of the most significant challenges campus rec faces currently is the rising cost of operations and general inflation. Energy expenses, facility maintenance and payroll adjustments have required Hunt and his team to adopt innovative financial strategies. With a commitment to sustainability and efficiency, the department closely monitors energy use, collaborates with university leadership, and proactively invests in long-term facility upkeep to avoid costly deferred maintenance issues.
Creative Revenue Streams
To offset financial constraints, Campus Rec has successfully leveraged external revenue sources. Their off-campus membership program, which allows community members to access the facilities, generates nearly $300,000 annually. Additionally, partnerships with the local recreation department have led to collaborative summer camps, youth sports programs and after-school activities, strengthening the connection between the university and the surrounding community.
Hunt highlights how these partnerships not only bring in additional funding but also enhance the university’s role as a community pillar, making recreation more accessible beyond the student population. Programs such as local youth sports leagues, swim sessions for families and multi-use facility access during the winter months contribute to greater community engagement and financial sustainability.
Innovation and Transparency
With fitness trends constantly evolving, finding the balance between innovation and fiscal responsibility is critical. Hunt and his team carefully assess new trends, ensuring that investments align with long-term goals rather than fleeting fads. By reconfiguring existing spaces and adjusting programming instead of making costly upgrades, UMaine has been able to adapt to student interests like pickleball while remaining budget-conscious.
When budgeting in campus rec, Hunt also emphasized the importance of communicating openly with department staff and other university leaders. His team follows a structured budgeting process that ensures staff members understand financial limitations and opportunities.
Encouraging open communication and collaboration across departments — especially with university administration — has helped UMaine’s Campus Rec navigate financial uncertainties without compromising on student experience.
By embracing strategic financial planning, external partnerships, and a forward-thinking mindset, UMaine’s Campus Rec has not only maintained high-quality programming but also strengthened its role as a vital resource for both students and the local community. As financial pressures continue to mount in higher education, finding creative ways to enhance revenue, engage students, and maximize resources will be key to long-term sustainability.
