Facebook Carousel and Canvas Ads Explained

In a Facebook Carousel Ad you can showcase up to five clickable images or video within a single News Feed ad. They let you show multiple images and links in one ad, which opens up new opportunities to creatively showcase your products, services and promotions.

You can tell a good story using Carousel Ads, which makes this ad format the perfect option for a lifestyle, travel and hospitality or fitness brand. According to data collected by Kinetic Social, these ads can also drive up to 10 times more traffic to advertisers’ websites than static sponsored posts on Facebook. And LOVOO found that they got a 72 percent higher click-through rate versus single image mobile app ads.

Facebook Carousel Ads can:

  • Tell your brand story
  • Give people a tour of your mobile app
  • Share resources and articles
  • Show different images from your recreation center to showcase the entire experience and motivate people to come into the facility.


Facebook Canvas Ad allows you to build a unique experience with a combination of text, images, video, carousels, product feeds and even calls to action. Canvas is an immersive mobile experience on Facebook for businesses to tell their stories and showcase their products.

You can link to an external page with a canvas. With Facebook Ad Manager, you can get deeper reporting into your canvas performance. Facebook reports on average duration of canvas viewed and average percent of canvas viewed in addition to all over metrics available for your Facebook ads.

With Facebook Canvas Ads you can:

  • Make images pan to show the inside of your facility.
  • Show data and infographics.
  • Show video, images, text and call to action.
  • Show multiple short videos.
  • Tell your facility story.

This is the future of advertising. It’s the best way to tell a brand story, highly customizable for the advertising with rich media experience for the consumer. There is no additional cost to build a canvas ad, just the cost to Facebook to reach your audience. Average viewing time of the ads currently is at 31 seconds with top Canvas ads seeing as high as 70 seconds per viewing.

How do you see using these two ads for your recreation center?

Learn more at Out&AboutMarketing.com 


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