Marketing

One of the greatest ongoing challenges for campus rec departments is consistently creating new interest among...

Before a new school year begins, Towson University’s campus recreation department showcases its annual report by...

From cultures with oral histories to cave paintings, storytelling is deeply embedded in society as a...

In the age of 140-character tweets and image heavy sites such as Instagram and Tik Tok,...

With each new pool of students comes new needs and wants. Gen Z has been no...

Social media influencer marketing is word-of-mouth advertising that directly impresses upon specific interests. Traditionally, these roles...

On average, 99% of people check their email every day, but the average email open rate...

Gen Z students are filling up your rec centers, as both users and employees. How do...

While we are back to a somewhat normal operation, we are reminded of tactics and trends...

Photo courtesy of Shutterstock. While you can’t gain in-person feedback from your virtual Group X classes,...