Freemotion Fitness Part of iFIT Rebranding


ICON Health & Fitness – parent company of commercial fitness equipment specialist Freemotion Fitness – has changed its corporate name to iFIT Health & Fitness Inc. (iFIT). As part of the rebrand, Freemotion Fitness will become “Freemotion from iFIT”.

Named after the company’s proprietary software platform, the change reflects the company’s commitment to delivering an omnichannel fitness service through personalized and connected health and fitness experiences. Currently, iFIT’s community has more than five million members in 120 countries. iFIT members can access the platform’s content through Freemotion from iFIT equipment at clubs and studios, on the go via the iFIT app, and at home via iFIT Health & Fitness’ two consumer equipment brands – NordicTrack from iFIT and ProForm from iFIT.

Together, the four brands provide a world-leading omnichannel solution, designed to ensure fitness operators can reach and engage their members wherever they are.

“As we begin our next chapter of leadership in the health and wellness industry, we are elevating the name of our operating system to become our global corporate name,” said Scott Watterson, the founder, chairman and CEO of iFIT Health & Fitness, in a press release. “This name change reflects our focus on providing state-of-the-art fitness technology solutions to as many people as possible.”

iFIT’s branded technology offers subscribers a seamless solution, providing live and on-demand experiential content and interactive hardware. The company offers the industry’s broadest range of connected fitness products including treadmills, bikes, ellipticals, rowers, climbers, strength equipment, fitness mirrors, yoga equipment and accessories.

In 2020, Freemotion from iFIT launched its 22 SERIES cardio line which features interactive, auto-adjusting technology that controls the speed, incline/decline, and/or resistance in perfect sync with the on-screen iFIT content. The 22 SERIES offers fitness centers’ operators the opportunity to change the way they think about — and deliver — fitness content to truly engage members. 

“Freemotion has been breaking boundaries since its launch in 1999 and that’s why this next chapter in our story is so exciting — we set the trends again for others to follow,” said Dan Toigo, the senior vice president of IFIT Health & Fitness, and the managing director of Freemotion. “With iFIT now available wherever consumers want to exercise — at the gym, at home or on the go — we have created a genuine omnichannel experience which keeps members engaged. This will be a huge asset to our commercial customers who will be safe in the knowledge members will remain connected to their clubs and studios even when they aren’t within the four walls of the facility.

“We already offer some of the most innovative equipment available for clubs and studios,” continued Togio. “Matching the market-leading hardware with iFIT’s ever-growing library of thousands of engaging, interactive and immersive, coach-led workouts means facility owners and operators can form even deeper relationships with members. With Freemotion from iFIT, operators can be confident they have a solution that ensures they’ll never again lose connection to a member. iFIT will be available anywhere, anytime.”

As the category pioneer, iFIT defined what it means to have a truly interactive fitness experience, at home, in the gym or on the go. iFIT creates live and on-demand content that automatically adjusts the speed, incline and resistance on fitness equipment, creating experiential workouts. iFIT’s live studio workouts are available every day on treadmills and bikes. iFIT global workouts are shot on location, and lets members use their fitness equipment to trek to Mt. Everest base camp, run the Boston Marathon, cycle in the Alps, row the River Thames, and experience thousands of additional workout series shot in more than 50 countries and on all seven continents.

The new corporate website,, features the latest news and updates from the Company, the iFIT leadership team, and other key members of the iFIT community.

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