With the oldest members of Generation Alpha in high school, it’s not too early to start preparing for the tech-driven generation and their shifting expectations.
Generation Alpha will begin arriving on college campuses within the next few years, and it’s not too early for campus recreation professionals to prepare. While they may share traits with Gen Z and millennials, Gen Alpha’s upbringing in a post-COVID-19 world and their deep familiarity with technology will shape expectations for their higher education experience — including how they engage with campus recreation.
Here’s what you need to know about Gen Alpha and how your campus rec center can start preparing.
Tech Natives from the Start
According to McCrindle, the higher education research group that coined the term “Generation Alpha,” this is the most technologically immersed generation yet. They’ve grown up with smart devices, social media has always existed for them, and AI is increasingly becoming part of everyday life in the classroom and the home.
Campus rec programs should anticipate a high demand for digital engagement. Tech-embedded and simulated fitness experiences — think virtual reality workouts and AI personal trainers — may become more appealing to this generation than traditional programming. Visual elements will also be key for getting students involved like interactive tech around the facility and social media content that feels immediate and immersive.
Using the Space to Balance Tech and Connection
Gen Alpha experienced some of the deepest effects of the COVID-19 pandemic — including isolation during pivotal developmental years. The Springtide Research Institute says loneliness and mental health challenges are top concerns, and wellness is more of a priority to Gen Alpha than generations prior. Most of all, they crave real connection.
Campus rec facilities will need to walk a careful line: offering both tech-embedded features and physical spaces that promote community and conversation. Designated areas like lounges and open spaces can help foster the kind of connection Gen Alpha is missing while still integrating tech-forward fitness to keep them engaged.
Wellness isn’t a bonus for Gen Alpha, it’s expected. Mental health support, stress relief and emotional well-being are central to how they view health. Destressing spaces like relaxation rooms and nap pods may be just as important to the generation as weight rooms and basketball courts.
Looking Ahead
Thanks to advancements in AI, many of the jobs Gen Alpha will eventually hold don’t exist yet. As the world shifts, so will their expectations for flexibility, personalization and innovation.
Campus recreation can play a vital role in supporting the whole well-being of students through mental and physical health resources, and Gen Alpha will expect nothing less. Preparing for the new generation means designing spaces and programming that reflects the future of tech and the desire for connection.
Start laying the foundation for Gen Alpha now — it’ll be time to welcome them to campus before you know it.
