TRUE Fitness Announces Addition to Sales Team

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TRUE Fitness, a provider of premium cardio and strength equipment, is proud to announce the addition of John Brey as the director of education for the university/college market to their expanding sales team.

With 30 years of experience in the fitness industry and extensive knowledge of the education market, Brey will be an integral part of TRUE’s expansion with university and college market. To successfully achieve this goal, he will be utilizing his extensive fitness sales experience to develop and implement a comprehensive plan for the education market.

Brey is excited about joining TRUE and the full portfolio of unique cardio and strength products. “Joining TRUE feels like a family and I am looking forward to growing TRUE and the education market together. TRUE’s commitment to this market was exactly what I was looking for, and we have a bright future ahead,” said Brey.

Brey received a warm welcome from the vice president of sales, Mike Kelly. “John’s drive, passion and knowledge of the education market will be an asset to our growing company. He brings a unique and all-encompassing strategic perspective that is valuable to us here at TRUE,” said Kelly.

Prior to his career in the fitness industry, Brey attended the University of Wisconsin – Whitewater where he studied communications and marketing and was a member of the National Championship Men’s basketball team. Today, Brey and his wife of 30 years, Barb, currently reside in Wisconsin. They have three children together: Corbin, Parker and Madison. Brey is also a first-time grandfather to Dallas. In his free time he enjoys music, art, the outdoors and playing golf. He has also had the pleasure of visiting all 50 states and enjoys travelling abroad.

Please join TRUE in welcoming Brey to the TRUE family. To learn more about how TRUE can fulfill the fitness equipment needs for your college or university, feel free to contact John Brey at jbrey@truefitness.com, or see him at NIRSA in Boston, February 16-17, 2019.