It’s tax season so an audit may be a scary word, but there’s nothing to be afraid of with this type of audit. Anyone involved with social media will certainly benefit from taking a look at a social media audit generated specifically for them and their industry. There are many advantages to doing a social media audit and plenty of free templates on the web, or our own Social Media Audit Free Template, that will tell you how you can do one on your own.
But who are we kidding? For most of you, you don’t have the time to do this on your own. That’s why we wanted to offer you the social media audit as a service. Get The Social Media Audit developed by Out and About Marketing, based on years of experience working with clients in the fitness industry. We know what metrics to look at and combine them with recommendations, examples and ideas that will take your organization to the next level.
5 Reasons You Need A Social Media Audit Right Now
1. Learn And Improve
Everybody on your team will learn and there’s a huge chance that you will improve your efforts. A social media audit can establish the benchmarks for your presence, help you see what you have been doing right, what your audience likes and what they don’t like. You can always go back and refer to it every once and a while while comparing the same metrics to see where your social media is headed. During the social media audit, you will get new ideas for your content marketing, social media campaigns and new story angles for your content marketing.
2. Good For Everyone
From the person doing the social media to their boss, everybody can benefit from an overview of where they stand with their social media. In addition, a social media audit done by an outsider is going to be objective. After all, us marketers are story tellers so we know which numbers to use for our report. In our social media audit, we tell you upfront which networks we’ll take into consideration and which metrics we are going to pay attention to.
3. Improve Your Strategy
You do have a written strategy, right? Or do you fall in the category of businesses that “wing” their social media marketing? Whatever the case may be, this social media audit will lay down the foundation for your strategy or help you improve your current one. With the proper recommendations based on the audit, industry examples and fresh ideas you will be equipped to wow your customers online.
4. Establish Benchmarks
The right data will help justify the existence of your social media. You can get buried in data and metrics but unless they make sense to you (and to your boss) no one will think that spending your entire day on Facebook is contributing to the bottom line of the company. So, let’s agree on the benchmarks and then see where you stand a quarter or six months from now.
5. Determine The Goals You Want To Achieve
Social media fails because it’s not tied to specific goals. By doing this social media audit, you will get more clarity on what the goals of your social media should be and start connecting your content marketing to them. Seeing how your social media is impacting your business objectives will make you and your boss smile. The commitment to spend more time and resources on social media will increase once you can prove how valuable social media is.
Ready to commit. Take a look to see what the Social Media Audit includes and order yours today.