• Subscribe
  • Newsletter
  • Media Kit
  • Contact
  • Login
Campus Rec Magazine
  • Sections
    • Facility Development
    • News
    • Operations
    • Programming
    • Rec of the Month
    • Staff Development
    • Well-being
    • Profiles
  • Magazine
    • Current Issue
    • Past Issues
    • Subscribe
    • Newsletter
    • Contact Us
  • Columns
  • Supplier Insights
    • Brand Voice
    • Supplier News
    • Supplier Voice
  • Podcast
  • Webinars
  • Education
    • CR Leadership Summit
    • Campus Rec Mastermind Groups
No Result
View All Result
  • Sections
    • Facility Development
    • News
    • Operations
    • Programming
    • Rec of the Month
    • Staff Development
    • Well-being
    • Profiles
  • Magazine
    • Current Issue
    • Past Issues
    • Subscribe
    • Newsletter
    • Contact Us
  • Columns
  • Supplier Insights
    • Brand Voice
    • Supplier News
    • Supplier Voice
  • Podcast
  • Webinars
  • Education
    • CR Leadership Summit
    • Campus Rec Mastermind Groups
No Result
View All Result
Campus Rec Magazine
No Result
View All Result
Home Operations Marketing

SPARK-ing Wellness at FSU

Brittany Howard by Brittany Howard
June 30, 2020
in Marketing, Well-being
0
SPARK
Share on FacebookShare on TwitterShare on LinkedIn
SPARK
Photo courtesy of FSU.

Florida State University (FSU) recently launched a holistic wellness campaign called SPARK that focuses on physical and mental health through exercise.

The role of Campus Recreation in the campaign includes sharing factual information based off the book, “Spark: The Revolutionary New Science of Exercise and the Brain,” by John Ratey, and hosting events around campus and in the recreation facilities.

“Holistically, we’re trying to address the issues of loneliness, a lack of community, stress and anxiety, and we’re trying to really create a healthy student,” said Kate Blosser, the assistant director of marketing and special events for Campus Recreation at FSU.

Simply stated, SPARK is aimed to support and help the entire student body with information that is understandable, informative and encouraging. In achieving this, Blosser elaborated the difficulty her team has encountered in trying to reach and create programming for the Gen Z students. One of these programs is crate stacking, which has a goal of reaching those students not currently present in the recreation facilities.

“We’re trying to figure out how we can offer things of value, and we took it really literally with the SPARK campaign,” she said. “A lot of times students don’t want nuance. They want to know what they’re doing is going to benefit them, so we stripped away all of the fancy wording and say, ‘exercise is going to make you feel better.’”

SPARK shares that regular exercise helps you:

  • Be more social
  • Calm down
  • Fight depression
  • Sleep better
  • Improve focus
  • Make better decisions
  • Live longer

Along with providing the facts for the campaign, Campus Recreation will also host events and programs with a variety of activities around campus to appeal to the entire student body. These programs include yard games, fitness demos, low-entry sports activities, and field-day events with low commitment and low intimidation.

“For a long time, we’ve tried to figure out how to help our friends in counseling who are running out of space because students need these services, and we realized recreation can be a help to some of those things,” said Blosser. “We wanted to do a better job of talking about how recreation can be part of that wellness routine.”

Tags: campus recCampus Rec Professionalcampus recreationfeaturedFlorida State UniversitymarketingoperationsSPARK
Previous Post

EDI Takeaways: Race Conversations, Allies and Practical Steps

Next Post

African American Women Leaders in Campus Rec

Brittany Howard

Brittany Howard

Brittany is an editor at Peake Media. Reach her at brittany@peakemedia.com

Related Posts

Passport to Play
Programming

Passport to Play Relieves Stress at The College of New Jersey

March 23, 2023
Mental Health Programming
Mental Health

Collaborations Enhance Student Mental Health Programming

March 21, 2023
Mental Health Outcomes
Ask the Expert

Q&A on Mental Health Outcomes

March 6, 2023
mental health
Mental Health

Serving Mental Health

March 6, 2023
nutrition
Nutrition

Acing Nutrition

March 6, 2023
Mental Health
Well-being

How Campus Rec Can Positively Influence Mental Health

February 14, 2023
Next Post
African American Woman Leaders

African American Women Leaders in Campus Rec

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

Facebook Twitter Instagram LinkedIn
Campus Rec Magazine

The premier business resource for college and university recreation centers.

The Current Issue

March/April 2023

March/April 2023

Browse

  • Home
  • Subscribe
  • Newsletter
  • Podcast
  • Media Kit
  • Contact

© 2022 Campus Rec Magazine. Published by Peake Media.

No Result
View All Result
  • Sections
    • Facility Development
    • News
    • Operations
    • Programming
    • Rec of the Month
    • Staff Development
    • Well-being
    • Profiles
  • Magazine
    • Current Issue
    • Past Issues
    • Subscribe
    • Newsletter
    • Contact Us
  • Columns
  • Supplier Insights
    • Brand Voice
    • Supplier News
    • Supplier Voice
  • Podcast
  • Webinars
  • Education
    • CR Leadership Summit
    • Campus Rec Mastermind Groups

© 2022 Campus Rec Magazine. Published by Peake Media.

Welcome Back!

Login to your account below

Forgotten Password?

Retrieve your password

Please enter your username or email address to reset your password.

Log In