Campus recreation departments are emerging as powerful engines for youth engagement — second only to schools in shaping the lives of young people nationwide. Across the country, university-led youth programs are delivering high-quality experiences in sports, arts, STEM, academics and wellness that impact thousands of local families each year. These programs don’t just fill time; they spark passions, expand perspectives, and lay the groundwork for college readiness and lifelong success.
Engaging youth through campus programming is more than community service — it’s a strategic investment. Research shows participation in out-of-school-time activities significantly increases a child’s likelihood of attending college. At the same time, these experiences create early positive touchpoints with your institution, planting the seed for future enrollment.
While the benefits of participation with youth programs are vast, millions of children still lack access to high-quality options. That’s where universities can lead. By repurposing existing campus spaces — gyms, dorms, classrooms, meeting halls — for year-round programming, colleges can both address community needs and unlock new streams of economic and social value.
To stay competitive, however, programs must deliver more than fun. They need to be affordable, offer easy enrollment and be consistently excellent. The opportunity lies in blending mission with market — offering meaningful youth experiences while generating revenue, forging local partnerships and making full use of campus resources beyond the traditional academic calendar.
Now is the time to reimagine what’s possible. Youth programs aren’t just enrichment — they’re a catalyst for institutional growth, economic development and community impact.
John Holt III is a director at Arly. Holt’s career has always centered on helping young people thrive. He’s led everything from summer learning initiatives to full-scale program operations. Now at Arly, he helps providers bring their visions to life with the right tools and support. Outside of work, Holt also serves as a lieutenant commander in the U.S. Naval Sea Cadet Corps, mentoring future leaders and staying true to his lifelong passion for service. Email jholt@arly.com or visit arly.com to learn more.
