New Octane RŌ™ Fuels Increasingly Popular Indoor Rowing at Rec Centers

Octane Fitness

With the rise of CrossFit and HIIT, the popularity of indoor rowing has skyrocketed over the past few years. In fact, according to the Sports and Fitness Industry Association, the number of people rowing indoors has grown by almost 20% since 2014. That includes a lot of college students and staff taking on ergometers in the campus rec center.  

To help meet the growing demand, Octane Fitness just launched its own premium rowing machine, the Octane RŌ, which is loaded with thoughtful features that enhance the experience and keep exercisers coming back.  

“We are thrilled to apply our smart engineering and signature quality to indoor rowing with the sleek, inviting Octane RŌ,” said Chris Kvale, the director of commercial sales in North America at Octane Fitness. 

Refining the overall experience, the Octane RŌ solves the typical hassle of strapping into and getting out of the pedals on a rowing machine. With a patent-pending design, the quick-release foot straps enable exercisers to efficiently insert their feet onto the footplate and pull up the handle for a secure fit. For an easy exit, a simple push of a button releases the straps. 

Beginners to athletes benefit from total-body, zero-impact Octane RŌ workouts, as combined fan and magnetic brake resistance delivers a broader range of intensity levels to accommodate easy rows to grueling HIIT sessions.  

The MultiGrip handlebar offers different hand positions for custom comfort, kayaking and canoeing motions and greater activation of the upper-body muscles. And it’s simple to grab and securely store the handlebar using the oversized handlebar catch.  

Even more, the large LCD console is backlit for readability, and features an addictive calorie meter that motivates exercisers to keep pushing.  

Users can choose from six preset programs, including the Max 14 Interval routine, made popular by the Max Trainer cardio machine. This ultimate HIIT regimen consists of 25 seconds of all-out effort, followed by 80 seconds of active recovery – all in 14 minutes of pure invigoration.  

For small group and circuit training workouts, MAX CiRCUIT facilitates use by multiple exercisers in rapid succession. The console tracks time and intensity for each person, and then automatically resets to zero between users for maximum efficiency.  

For ease of ownership, the space-efficient Octane RŌ rowing machine also has transport wheels, and can be stored compactly when not in use by tipping up the machine on its base. Self-powered and built with Octane’s rock-solid durability, this machine offers premium performance and is a valuable addition to every campus rec center.

Brittany Howard
Brittany is an assistant editor at Peake Media. Reach her at

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